CENTAURO
The Uniform that Never Existed

Aída dos Santos was the only woman included in the Brazilian delegation that went to Tokyo/64 and the first woman to reach a final. She achieved fourth place in the high-jump and was the highest placed Brazilian individual athlete for more than 30 years. But she had to pay for her trip to Japan herself and competed without support, a trainer or even a uniform.

Centauro decided to give a new ending to this story and a new beginning to the stories of other women who suffer from similar problems. We invited the Designer and Fashion Activist Carol Barreto to create a uniform that tells the story of Aída dos Santos. Three pieces full of symbols of your path of overcoming and ideal for overcoming any obstacle, on the track and in life. Features range from the expansive hood designed for the afro hairstyle, to the community where she grew up, her lucky number and many other symbols of her struggle.

Title: She was born to jump and never fell.
QR Code: Discover the story of Aída dos Santos. And help share her inspiring journey of resilience.

Title: She already had the “no.”
QR Code: Discover the story of Aída dos Santos. And help share her inspiring journey of resilience.

Title: Her bar was always set higher.
QR Code: Discover the story of Aída dos Santos. And help share her inspiring journey of resilience.

Title: She wrote her name in history, not on the back of a jersey.
QR Code: Discover the story of Aída dos Santos. And help share her inspiring journey of resilience.

Title: It hurt more in the soul.
QR Code: Discover the story of Aída dos Santos. And help share her inspiring journey of resilience..

Title: She did everything for Brazil, just couldn’t wear the jersey.
QR Code: Discover the story of Aída dos Santos. And help share her inspiring journey of resilience.

That’s how Aída dos Santos felt in Japan back in ’64. But unlike her, you received a uniform. Make good use of it and help change this story.

CANNES LIONS

BRONZE | Glass | 2022
BRONZE | Entertainment Lions For Sport | 2022
2x Shortlist | Entertainment Lions For Sport | 2022
2x Shortlist | Design | 2022
Shortlist | Direct | 2022
Shortlist | PR | 2022

ONE SHOW

MERIT | Design | 2022
MERIT | PR | 2022
MERIT | Direct Marketing | 2022

CLIO SPORTS

GOLD | Design | 2021
BRONZE | PR | 2021

D&AD

Shortlist | Product Design | Promotional | 2022

SÃO PAULO CREATIVE CLUB (CCSP)

Creative Categories

GOLD | Integrated | 2022
SILVER | Design | 2022
BRONZE | Branded Content | 2022
BRONZE | PR | 2022
BRONZE | Promo or Direct Marketing | 2022

Technical Categories

Shortlist | Film/Director | Female Directors | 2022

LONDON INTERNATIONAL AWARDS (LIA)

BRONZE | Non-Traditional | Sports | 2022

EL OJO

BRONZE | Sports | 2021
BRONZE | PR | 2021
2x Shortlist | Sports | 2021
Shortlist | Film | Contents up to 5 minutes long | 2021
Shortlist | Digital & Social | 2021
Shortlist | + Mujeres Realizadoras | 2021

EFFIE LATAM

GOLD | Retail | 2021
Shortlist | Seasonal Marketing | 2021

EFFIE BRAZIL

Shortlist | Seasonal Marketing | 2021

THE IMMORTAL AWARDS

Shortlist | 2022

AMPRO GLOBES AWARDS

GRAND PRIX | 2021
GOLD | Best Integrated Communication Campaign | 2021
GOLD | Best Branded Content Action | 2021
GOLD | Best Idea or Concept | 2021
GOLD | Best Brand Building | 2021
GOLD | Best Product Launching | 2021
GOLD | Best Use of PR | 2021
GOLD | Best Social Inclusion/Social Action Campaign | 2021
GOLD | Best Use of Media | 2021