ADRIA
Competitors Are Fried

Did you know the ramen you eat are usually made by deep frying? Adria developed a new ramen made using hot air flow with zero frying, unlike competitors who still use traditional frying methods. When we found that out, we thought: "The competitors are fried." That’s where the idea for Adria’s campaign began.

We created 7 fun and unexpected stories showing how competitors might react upon discovering Adria’s latest innovation. Through humor, we dramatized their panic satirizing corporate meetings and executive chaos in a light-hearted, entertaining way.