DORINA NOWILL FOUNDATION
Out of Sight
As it celebrates its 80th anniversary, the Dorina Nowill Foundation for the Blind launches the “Out of Sight” campaign, inviting society to reflect on the social invisibility of people with visual impairments. Through characters in everyday situations, the initiative highlights that these individuals study, work, love, enjoy culture, and have dreams and ambitions. The campaign aims to inspire a shift in perspective and encourage the breaking down of behavioral barriers and prejudice.
AGENCY:
Lola\TBWA Brasil
TEAM:
CCO: Leo Macias
ECD: Rodrigo Tortima
Creative Director: Thiago Lacorte, Marilu Rodrigues, Jailma Ribeiro, Guilherme Branco
Art Directors: Caio Gatti, Eric Fernando, Thiago Lacorte
Copywriter: Andre Yank
Production: Bicycle
Direction: Jones