PIRAQUÊ
Accept Real Cookies
People have been accepting cookies on the internet for as long as they can remember. A very boring, tedious, and tasteless imposition that got even worse after the latest update of the LGPD (Brazilian General Data Protection Law).
So, to launch it’s new chocolate cookies, Piraquê, the most original cookie brand in Brazil, decided to do something about it: they changed the cookie policy programming on the biggest news portal in Brazil.
By adding a simple button, the pop-up was turned into media, and real cookies were distributed to anyone who accepted.
Influencers
CANNES LIONS
BRONZE | Media | 2023
BRONZE | Creative Commerce | 2023
2x Shortlist | Creative Commerce | 2023
ONE SHOW
Shortlist | Direct Marketing | 2024
Shortlist | Direct Marketing | 2024
CLIO AWARDS
Shortlist | Creative Commerce | 2024
Shortlist | Creative Commerce | 2024
EFFIE BRAZIL
SILVER | Best Idea of Media | 2023
SÃO PAULO CREATIVE CLUB (CCSP)
Creative Categories
GOLD | Digital | 2023
SILVER | Promo or Direct Marketing | 2023
Technical Categories
SILVER | Creative Use of Media | 2023
EL OJO
GOLD | Media | 2023
SILVER | Creative Commerce | 2023
Shortlist | Digital & Social | 2023
Shortlist | Brand Experience & Activation | 2023
Shortlist | Direct | 2023
Shortlist | Best Local Idea | 2023
AGENCY:
Lew'Lara\TBWA
TEAM:
CCO: Andre Gola
Executive Creative Director: Rodrigo da Matta, Sleyman Khodor
Creative Director: Marilu Rodrigues
Art Directors: Guilherme Sakosigue, Caio Gatti, Paula Lopes, Nathalia Temer
Copywriters: Rafael Miessi, Hugo Nery, Cristina Prado, Ricardo Wouters