DULUX'S INK (AKZONOBEL)
Premium Guarantee

We developed a campaign that connected with the audience in a fun, lighthearted way, playing with the concept: “When it comes to certainty, only Coral is truly certain.” Using a catchy, everyday phrase, the campaign was inspired by reality shows and streaming trends.

The film humorously portrays situations where outcomes aren’t always guaranteed highlighting how doubt is often part of life. But when it comes to painting your home, “For real certainty, only with Coral Paints.”

In addition to Brazil, the campaign also aired in countries like Argentina, Bolivia, and Uruguay.