BMW MOTORRAD
Exotic Animals
The new BMW R 1200 GS adventure motorcycle was ready to hit the market. But instead of relying on technical specs like everyone else, we chose to highlight one of the true perks of exploring remote places on a bike: when you discover new species along the way, you get to name them however you want. With the concept “You discover it, you name it,” we created posters for BMW Motorrad dealerships showcasing real, unusual species with their actual quirky names.
On Instagram, we simulated the creative process of naming these species and invited the audience to come up with names of their own.
Social Media
GRUMPY
SULKY
BEAKY
SHOEBILL STORK
BMW R 1200 GS: if you discover it, you name it.
LEAF GECKO
GECKO FROM HELL
LEAF GECKO FROM HELL
SATANIC LEAF-TAILED GECKO
BMW R 1200 GS: if you discover it, you name it.
YELLOW JELLYFISH
YOLK YELLOW JELLYFISH
EGG JELLYFISH
FRIED EGG JELLYFISH
BMW R 1200 GS: if you discover it, you name it.
BIG-EYED SHRIMP
PRAYING MANTIS SHRIMP
COLOURFUL PRAYING MANTIS SHRIMP
CLOWN PRAYING MANTIS SHRIMP
BMW R 1200 GS: if you discover it, you name it.
TWO-ANIMALS MOTH
SPHINX MOTH
SPHINX HAWK-MOTH
HUMMING-BIRD HAWK-MOTH
BMW R 1200 GS: if you discover it, you name it.
THORNY LIZARD
EVIL-THORNY LIZARD
EVIL-THORNY THING
THORNY DEVIL
BMW R 1200 GS: if you discover it, you name it.
PRÉMIOS LUSÓFONOS DA CRIATIVIDADE
Prémios Lusófonos da Criatividade | 2018 | Shortlist | Design | Exotic Animals
AGENCY:
Rapp Brasil
TEAM:
CCO: André Pasquali
Creative Director: Felipe Andrade
Art Director: Caio Gatti
Copywriters: Marcelo Saravá, Murilo Dada
Social Media: Fernando Ferreira