BILLBOARD BRAZIL
Over 30
Every year, Forbes magazine publishes its “Under 30” list to celebrate the success of young people under 30. However, a troubling statistic shows that Brazil has been the country with the highest number of murders of transgender and travesti people worldwide for the 14th consecutive year, according to a report released in January 2023 by Antra Brasil. These victims are mostly young people aged 18 to 29, effectively setting a life expectancy limit for them.
Based on this, we launched a new list: the OVER 30. This list, published by Billboard Brasil, celebrates the lives, resilience, activism, and excellence of 30 trans, travesti, and non-binary individuals who have reached and surpassed 30 years of age. These 30 people share how they survived transfobia and became leaders in their fields, serving as inspiration to many others.
The OVER 30 project became an annual platform for Billboard Over 30, with its second edition published in 2025, demonstrating the brand’s ongoing commitment to a more diverse and fair music industry.
To read the full articles, visit:
https://billboard.com.br/capa-janeiro-lista-over30-billboard/ - First Edition 1 - 2024
https://billboard.com.br/billboard-over-30-veja-a-lista-completa/ - Second Edition - 2025
CNN Report
The List
Second Edition - 2025
CLUBE DE CRIAÇÃO DE SÃO PAULO (CCSP)
Creative Categories
GOLD | Print & Publishing | 2024
SILVER | PR | 2024
MERIT | Branded Content | 2024
Shortlist | Integrated | 2024
Technical Categories
Shortlist | Creative Use of Media | 2024
EL OJO
SILVER | Print & Publishing | 2024
SILVER | Print & Publishing | 2024
SILVER | PR | 2024
BRONZE | PR | 2024
Shortlist | Media | 2024
AGENCY:
Lew'Lara \TBWA
TEAM:
ECD: Rodrigo da Matta e Rodrigo Tortima
Creative Director: Thiago Lacorte
Art Directors: Thiago Lacorte, Caio Gatti e Paula Lopes
Copywriters: Hugo Nery e Cristina Prado
Production: Santeria
Photography: Rafaela Kennedy