DULUX'S INK (AKZONOBEL) Antimosquito Protection
The fear of mosquitoes and the lack of effective ways to deal with them makes us go through all sorts of things: stress, hassle, anger, heat, frustration… In an effort to solve this, we’ve tried everything: flip-flops, fans, repellents, incense.
With that in mind, Coral launched its new product: Antimosquito Protection, a matte, clear wall varnish that repels mosquitoes carrying Dengue, Zika, and Chikungunya.
Under the concept “Don’t lose your cool, use Coral Antimosquito Protection”, two films were created: Flip-Flop and Chopsticks. They were inspired by fun, digital language with a TikTok-style vibe, encouraging consumers to break old habits and ditch outdated ways of fighting the Aedes aegypti mosquito.
Letterings: Don't be nervous / Use Coral Antimosquito / Application over any dry paint / Repels the Dengue Mosquito / 24 hour protection for up to 2 years
Letterings: Don't be nervous / Use Coral Antimosquito / Application over any dry paint / Repels the Dengue Mosquito / 24 hour protection for up to 2 years
AGENCY:
VMLY&R Brasil
TEAM:
CCO: Rafael Pitanguy
Executive Creative Director: Roberto Rogoski
Creative Director: André Barreiros
Art Directors: Caio Gatti, Breno Gondim
Copywriters: Lucas Veloso, Krishna Montezuma