VITARELLA
Looks the Same, but There's a Difference.
Vitarella looks like just another food brand, but it's different: it has the 7-layer Cracker, the perfect sweet-and-savory combo of Delicitá, and much more. To show this, we told the stories of people who also seem alike but have their own differences, like the twins Bia and Bela, and the Joanas Marta da Silva.
Campaign Support Material
AGENCY:
Lew'Lara\TBWA
TEAM:
ECD: Rodrigo da Matta, Rodrigo Tortima
Creative Director: Thiago Lacorte, Marilu Rodrigues
Art Director: Caio Gatti
Copywriter: Hugo Nery
Production: Modernista Creative Producers
Production: Big Studios