VITARELLA
It Looks the Same, but There Is a Difference.
Vitarella seems like a food brand like the others, but there is a difference: it has the 7-layer Cracker, the perfect combination of sweet and savory from Delicitá and much more. And to show this, we tell stories of people who also look the same, but have their differences, like the twins Bia and Bela and Joanas Marta da Silva.
Campaign Support Material
AGENCY:
Lew'Lara\TBWA
TEAM:
ECD: Rodrigo da Matta, Rodrigo Tortima
Creative Director: Thiago Lacorte, Marilu Rodrigues
Art Director: Caio Gatti
Copywriter: Hugo Nery
Production: Modernista Creative Producers
Production: Big Studios